From Customer Engagement Club: It's all about the customer experience
The article looks at research recently carried out by analyst house Forrester. The report "The State of Customer Experience 2010" looks at customer experience both online and in-store.
From The 1to1 Blog: Email Marketing Grows Alongside Social Media
This article argues that email marketing is rapidly growing and continues to be more influential and applicable to marketing than social media. According to the article, “U.S. Internet users engage with an average of 11.8 brands via email, compared to 9.4 brands via Facebook and 7.9 brands via Twitter
From Chief Marketer: How to Revive a Dead Email Campaign
This article suggests ways to increase the effectiveness of email marketing, such as interactive polls and major updates to the graphics or layout.
From Target Marketing: Do You Know Where Your Customers Are?
This blog looks at how marketers must adapt to the increasingly individualized routines of their customers. The author uses the example of news broadcasts, which have started broadcasting earlier in the morning, while still staying on later into the night, to adapt to people who wake up early and people who stay up late, respectively.
From Chief Marketer: Don’t Forget the Basics of Targeting in E-mail
Summary: The article looks at the improvement of email marketing tactics, but points out that the most relevant strategy – customer-based analytics – remains largely unused. Rather than lumping customers together by gender, zip code, or other demographics, email marketers need to focus on more differentiating factors and target their message to the reader rather than a wide audience.
